Comments on: The Social Medium is the Message http://www.mediaphilosopher.com/2008/02/27/the-social-medium-is-the-message/ A conversation about media & stuff Thu, 28 Aug 2008 12:10:43 +0000 http://wordpress.org/?v=2.2.2 By: Mike’s Points - Why Mike’s Points? I’m providing “points,” comments & links about PR, journalism, social media, branding, marketing & other items of interest. » Other great points . . . . http://www.mediaphilosopher.com/2008/02/27/the-social-medium-is-the-message/#comment-25 Mike’s Points - Why Mike’s Points? I’m providing “points,” comments & links about PR, journalism, social media, branding, marketing & other items of interest. » Other great points . . . . Thu, 28 Feb 2008 18:12:58 +0000 http://www.mediaphilosopher.com/2008/02/27/the-social-medium-is-the-message/#comment-25 [...] The Social Medium is the Message, Marcel LeBrun/Media Philosopher [...] […] The Social Medium is the Message, Marcel LeBrun/Media Philosopher […]

]]> By: Barry http://www.mediaphilosopher.com/2008/02/27/the-social-medium-is-the-message/#comment-24 Barry Thu, 28 Feb 2008 00:42:58 +0000 http://www.mediaphilosopher.com/2008/02/27/the-social-medium-is-the-message/#comment-24 Nice Post. As a media theorist and professor, I incorporate many of McLuhan's insights in to my classes and works. Recently, I completed an experimental documentary film based in many of McLuhan's ideas. The film is called "Space Times Square." The film is now available for viewing online. -- Barry Here is the link to the full film (24 minutes) in Google Video: http://video.google.com/videoplay?docid=-2659199116594447000&hl=en Nice Post.

As a media theorist and professor, I incorporate many of McLuhan’s insights in to my classes and works. Recently, I completed an experimental documentary film based in many of McLuhan’s ideas. The film is called “Space Times Square.” The film is now available for viewing online. — Barry

Here is the link to the full film (24 minutes) in Google Video:

http://video.google.com/videoplay?docid=-2659199116594447000&hl=en

]]> By: zoe http://www.mediaphilosopher.com/2008/02/27/the-social-medium-is-the-message/#comment-22 zoe Wed, 27 Feb 2008 15:11:58 +0000 http://www.mediaphilosopher.com/2008/02/27/the-social-medium-is-the-message/#comment-22 Fabulous post; I couldn't have written it better myself. Marcel also has it spot on, that the medium and the message are of equal importance (hence, my blog title). As far a social media is concerned I think its major impact has been twofold. First on control - users (or consumers) have a much stronger voice and it is seriously impacting the way companies do business. Second on flexibility -we can communicate with any one, any where, any time, use the written word, the spoken word, pictures, networking sites etc etc. One thing is for certain, the changes we are experiencing are accelerating at an exponential rate. z Fabulous post; I couldn’t have written it better myself.

Marcel also has it spot on, that the medium and the message are of equal importance (hence, my blog title).

As far a social media is concerned I think its major impact has been twofold. First on control - users (or consumers) have a much stronger voice and it is seriously impacting the way companies do business. Second on flexibility -we can communicate with any one, any where, any time, use the written word, the spoken word, pictures, networking sites etc etc.

One thing is for certain, the changes we are experiencing are accelerating at an exponential rate.

z

]]> By: Mike Driehorst http://www.mediaphilosopher.com/2008/02/27/the-social-medium-is-the-message/#comment-21 Mike Driehorst Wed, 27 Feb 2008 14:48:08 +0000 http://www.mediaphilosopher.com/2008/02/27/the-social-medium-is-the-message/#comment-21 Marcel, Great post, and something all in PR and marketing should keep in mind. I'm not sure if I'd give a blanket statement that the message is unimportant (I'm not saying you are, but some may state it). Both message and medium are equally important. I'd say that the medium dictates how the message is delivered -- not technically, but in how it's communicated. You can't communicate (tone, technology, etc.) with a blogger the same way you would a traditional reporter. I touched on the same topic a little while ago. (See my link above for the post.) Take care, Mike Marcel,
Great post, and something all in PR and marketing should keep in mind. I’m not sure if I’d give a blanket statement that the message is unimportant (I’m not saying you are, but some may state it).

Both message and medium are equally important. I’d say that the medium dictates how the message is delivered — not technically, but in how it’s communicated. You can’t communicate (tone, technology, etc.) with a blogger the same way you would a traditional reporter.

I touched on the same topic a little while ago. (See my link above for the post.)
Take care,
Mike

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