http://www.mediaphilosopher.com/2008/05/04/the-point-of-need-and-the-three-sales-clerks/ A conversation about media & stuff Sat, 22 Nov 2008 01:42:22 +0000 http://wordpress.org/?v=2.2.2 http://www.mediaphilosopher.com/2008/05/04/the-point-of-need-and-the-three-sales-clerks/#comment-43 What I learned from Mesh ‘08 | PR Cogitations Fri, 23 May 2008 04:09:39 +0000 http://www.mediaphilosopher.com/2008/05/04/the-point-of-need-and-the-three-sales-clerks/#comment-43 [...] of need”. Geez..I need to get it down to 3 words like that. Any who..here, here and here..you’ll find the the posts I’m talking about. Super interesting read [...] […] of need”. Geez..I need to get it down to 3 words like that. Any who..here, here and here..you’ll find the the posts I’m talking about. Super interesting read […]

]]> http://www.mediaphilosopher.com/2008/05/04/the-point-of-need-and-the-three-sales-clerks/#comment-33 Anthony Nonso Ilukwe Mon, 05 May 2008 04:25:52 +0000 http://www.mediaphilosopher.com/2008/05/04/the-point-of-need-and-the-three-sales-clerks/#comment-33 Absolutely, I think it's all about the "stickyness" factor, as seen in Dan & Chip Heath's book "Made to Stick." Absolutely, I think it’s all about the “stickyness” factor, as seen in Dan & Chip Heath’s book “Made to Stick.”

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