Top 10 Reasons for Monitoring Brands in Social Media
I recommend this article, “Top 10 Reasons for Monitoring Brands in Social Media“. It was written by my colleague, David Alston, as a guest post on Lee Odden’s TopRank Online Marketing Blog.
In the post, he lists the top 10 reasons for reasons for paying attention to what’s being said in social media. I like how David identified several types of engagement opportunities for companies that apply to various business functions within a company (i.e. online complaints -> for customer service, listening for point of need -> sales opportunities, influencer engagement or crisis management -> for PR, brand audit -> for the online marketer, etc.). It makes you realize that social media is not just the domain of a single professional or department; it is a new communications channel much like the telephone or email. It will ultimately be used by multiple functions and professionals within a company.
David’s blog is TweetPR
May 13th, 2008 - Posted in Social Media | |
