Comments on: The Practice of Conversational Listening http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/ A conversation about media & stuff Fri, 30 Jul 2010 10:41:50 +0000 http://wordpress.org/?v=2.2.2 By: Are you listening? « little miss straightbangs http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/#comment-240 Are you listening? « little miss straightbangs Sun, 26 Jul 2009 19:10:28 +0000 http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/#comment-240 [...] Either way, you’re starting to put together what Marcel Lebrun would call alisteningprogram. [...] […] Either way, you’re starting to put together what Marcel Lebrun would call alisteningprogram. […]

]]> By: Five Levels Of Social Media Responses | davefleet.com http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/#comment-233 Five Levels Of Social Media Responses | davefleet.com Mon, 08 Jun 2009 01:34:57 +0000 http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/#comment-233 [...] way, you’re starting to put together what Marcel Lebrun would call a listening [...] […] way, you’re starting to put together what Marcel Lebrun would call a listening […]

]]> By: Vijay Rayapati http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/#comment-231 Vijay Rayapati Sun, 03 May 2009 12:57:30 +0000 http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/#comment-231 Excellent summary - listening empowers to start great conversations and relationships are built based on conversations. Excellent summary - listening empowers to start great conversations and relationships are built based on conversations.

]]> By: Strategic Social Media http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/#comment-230 Strategic Social Media Sat, 18 Apr 2009 22:56:33 +0000 http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/#comment-230 [...] Lebrun talks about the art of listening and how effective it can be for a company. On his blog mediaphilosopher he says, “On the surface, listening seems to be about receiving. However, conversational [...] […] Lebrun talks about the art of listening and how effective it can be for a company. On his blog mediaphilosopher he says, “On the surface, listening seems to be about receiving. However, conversational […]

]]> By: Strategic Social Media http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/#comment-229 Strategic Social Media Wed, 15 Apr 2009 21:35:55 +0000 http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/#comment-229 [...] http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/ [...] […] http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/ […]

]]> By: Q&A With Marcel Lebrun - Part Two: Radian6 And The Marketplace | davefleet.com http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/#comment-214 Q&A With Marcel Lebrun - Part Two: Radian6 And The Marketplace | davefleet.com Fri, 06 Mar 2009 13:00:32 +0000 http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/#comment-214 [...] A second change/development is the growing importance of engagement.  Listening isn’t a one-way activity (I wrote  about this recently - http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening) [...] […] A second change/development is the growing importance of engagement.  Listening isn’t a one-way activity (I wrote  about this recently - http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening) […]

]]> By: The Next Chapter - Open Exchange at Jascha’s Blog http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/#comment-195 The Next Chapter - Open Exchange at Jascha’s Blog Tue, 03 Mar 2009 18:34:28 +0000 http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/#comment-195 [...] is energized to take on the next challenges. We believe the work ahead rooted in us refining our conversational listening skills. We want to engage in conversations with [...] […] is energized to take on the next challenges. We believe the work ahead rooted in us refining our conversational listening skills. We want to engage in conversations with […]

]]> By: Chuck Hemann http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/#comment-145 Chuck Hemann Mon, 16 Feb 2009 14:54:41 +0000 http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/#comment-145 Marcel - as always, a well written and insightful post. While I wholeheartedly agree with the sentiment, it's difficult to get companies to focus on the "listening" end of the social media equation. They hear about tools like blogs, podcasts, Facebook and Twitter, and want to immediately jump into the fray. Most are not interested in knowing the landscape of the conversations about their brands, or their competitors brands. I would suspect this is because most think they can "control" the message. Of course, we know better that the reality is more of message management. Getting companies to take a step back is difficult, and likely our most important task. Without this step, they are likely to not get any value out of it, and probably leave frustrated. Thanks again for the post. Marcel - as always, a well written and insightful post. While I wholeheartedly agree with the sentiment, it’s difficult to get companies to focus on the “listening” end of the social media equation. They hear about tools like blogs, podcasts, Facebook and Twitter, and want to immediately jump into the fray. Most are not interested in knowing the landscape of the conversations about their brands, or their competitors brands. I would suspect this is because most think they can “control” the message. Of course, we know better that the reality is more of message management. Getting companies to take a step back is difficult, and likely our most important task. Without this step, they are likely to not get any value out of it, and probably leave frustrated.

Thanks again for the post.

]]> By: Mike Troiano http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/#comment-141 Mike Troiano Fri, 13 Feb 2009 18:43:53 +0000 http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/#comment-141 Most of the pain in life is caused by distance from the truth. Of ourselves, our relationships, the situations in which we find ourselves. So it is in business. To stop listening is to lose focus on the *objective, external truth,* and if there is a leading indicator for the demise of organizations, that is it. Great post. Most of the pain in life is caused by distance from the truth. Of ourselves, our relationships, the situations in which we find ourselves.

So it is in business. To stop listening is to lose focus on the *objective, external truth,* and if there is a leading indicator for the demise of organizations, that is it.

Great post.

]]> By: Marcel LeBrun http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/#comment-140 Marcel LeBrun Fri, 13 Feb 2009 15:46:36 +0000 http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/#comment-140 @Michael - agreed. you certainly will get points from your wife for this comment ;-) "Turn off the game, listen to what she is saying and then go wash the dishes." @Barabara - great question. I think it is because we are using the term "listening" more in a conceptual sense than in a physical sense. Even when it comes to listening (with your ears), the definition is broader than the act of hearing (goes to understanding, constructing meaning, responding, etc.) and this larger function can be accomplished through written text as well (perhaps not as effectively, but that would be an interesting discussion too). @dominique - good analysis on IdeaStorm in your post or - more specifically - the more general idea of the value or private communities versus listening to the broader web, starting with strategy, etc. I do think IdeaStorm has been a very successful initiative for Dell because it has opened an important conversation with a large segment of their customers - even if it isn't necessarily representative of their entire customer base. They have implemented specific ideas that they have received from the platform which has helped them better meet the needs of these customers. It is also another way for Dell to tell its customers that their ideas are important to Dell. The key is that Dell has several initiatives and engages broadly (including listening and engagement in the broader social web) - IdeaStorm is one part of their overall strategy. @Michael - agreed. you certainly will get points from your wife for this comment ;-) “Turn off the game, listen to what she is saying and then go wash the dishes.”

@Barabara - great question. I think it is because we are using the term “listening” more in a conceptual sense than in a physical sense. Even when it comes to listening (with your ears), the definition is broader than the act of hearing (goes to understanding, constructing meaning, responding, etc.) and this larger function can be accomplished through written text as well (perhaps not as effectively, but that would be an interesting discussion too).

@dominique - good analysis on IdeaStorm in your post or - more specifically - the more general idea of the value or private communities versus listening to the broader web, starting with strategy, etc. I do think IdeaStorm has been a very successful initiative for Dell because it has opened an important conversation with a large segment of their customers - even if it isn’t necessarily representative of their entire customer base. They have implemented specific ideas that they have received from the platform which has helped them better meet the needs of these customers. It is also another way for Dell to tell its customers that their ideas are important to Dell. The key is that Dell has several initiatives and engages broadly (including listening and engagement in the broader social web) - IdeaStorm is one part of their overall strategy.

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