Listening and Engaging with the Social Media Cowboy
The video speaks for itself. It is a tongue-in-cheek story starring Radian6’s VP of marketing, David Alston, that pokes a bit of fun at country singer Jay McLean’s attempt to become famous by writing a song which picks on “Convenience Store Chain” that just keeps running out of … well… I won’t spoil it for you. The message is clear though: listening to customers and engaging early can often avert a crisis or growing negative conversation about your brand.
Let me know what you think of it as David is looking for feedback.
August 19th, 2009 - Posted in Social Media | |
on December 15th, 2009 at 3:46 pm
damn song is now stuck in my head, “ConVEEEnience, convenience store chain…”