Social Media: A Passing Fad or Bigger than TV?
The era of mass media introduced a lot of changes in how businesses communicate with customers. It has also had a huge impact on society, as Marshall McLuhan noted: media such as TV and radio would shrink the globe into a “global village“, a term he coined in his book Understanding Media (1964), which I briefly reference in the video.
So what about social media? Will its effect on society and, more specifically, on business communications be a passing fad or will it have a greater impact than the era of mass marketing?
Here is my riff on that question. Please let me know your thoughts on the subject.
Note: This post is cross-posted from the Radian6 blog where it was originally published.
December 3rd, 2009 - Posted in Social Media | |
on December 4th, 2009 at 12:23 pm
Marcel, I do promote the message that is much more than a fad and that’s is because it addresses what I think is a human, fundamental need to connect with one another.
The evolution of ‘engaged marketing’ will impact all media.
Nice video Amigo!
on January 14th, 2011 at 3:38 pm
Hello,
I love this blog. Source of inspiration.
unfortunatly the video embedded has been desactivated probably by the video publisher.
It’s a pity. Sharing information would help probably people to understand better. Anyway.
Social media technology… widgets, stands for more than a mass media marketing topic. With appropriate technowizards and strategists that goes far beyond you could everthink.
Mr Ford wouldn’t probably survive today if any ford color available woul be : black ?
Customers, consumers, people can raise the voice: better get ready to:
1- listen
2- understand
3- react before competion with appropriate response.
Social media will last long, thanks to its mobility.
I wish i could have watch the video.
Someone should start an Alexandrian Library for online documents.
stephan
on December 6th, 2011 at 9:35 am
Thank you for sharing your brilliant idea. I recently read a great post by Andrew Hunt about how it’s not so much the medium it’s the message, Reality Check: It’s Not the Medium it’s the Message!, check it out (http://www.inboundsales.net/blog/bid/48062/Reality-Check-It-s-Not-the-Medium-it-s-the-Message).