http://www.mediaphilosopher.com A conversation about media & stuff Tue, 15 Dec 2009 04:19:42 +0000 http://backend.userland.com/rss092 en The era of mass media introduced a lot of changes in how businesses communicate with customers.  It has also had a huge impact on society, as Marshall McLuhan noted: media such as TV and radio would shrink the globe into a “global village“, a term he coined in his book ... http://www.mediaphilosopher.com/2009/12/03/social-media-a-passing-fad-or-bigger-than-tv/ We have spent this past month discussing the ins and outs of listening. Please join us next Thursday, October 29th at 2:00 PM (EST) as we discuss the different types of listening – brand, competitor, and opportunity – what types of conversations to listen for, and some simple ... http://www.mediaphilosopher.com/2009/10/24/foundations-of-listening-and-enagement-webinar-29-october/ The video speaks for itself.  It is a tongue-in-cheek story starring Radian6's VP of marketing, David Alston, that pokes a bit of fun at country singer Jay McLean's attempt to become famous by writing a song which picks on "Convenience Store Chain" that just keeps running out of ... well... ... http://www.mediaphilosopher.com/2009/08/19/listening-and-engaging-with-the-social-media-cowboy/ Words are powerful, aren’t they?  In fact, words can act a lot like brands.  When you hear a word, it conjures up an entire mental picture that is shaped, in part, by the culture and conversations around you.  The meaning of certain words can also change over time as culture ... http://www.mediaphilosopher.com/2009/02/12/the-practice-of-conversational-listening/ In my previous post on social media measurement I highlighted the fact that the social web is a highly measurable medium. It is rich with metrics especially when it is compared to traditional media which produced only a few metrics to work with, like reach & frequency. In ... http://www.mediaphilosopher.com/2009/02/05/a-social-media-best-practice-the-value-of-growing-your-share-of-conversation/ Mike Trap wrote a great post today, "Measurement is for engineers. We just need consensus" that builds on my previous post on on social media measurement. It is an important addition to the conversation and so I'm highlighting it here for anyone interested in following this topic. Mike brings up the ... http://www.mediaphilosopher.com/2009/01/13/social-media-measurement-continued/ It is easy to predict that we will be talking a lot more about social media measurement and ROI in 2009. The question of ROI becomes more important when there is a market transition from an established form or investment (i.e. traditional media) to an emerging form like social media. ... http://www.mediaphilosopher.com/2008/12/29/why-social-media-measurement-is-like-gourmet-cooking/ I thought I would share this, mainly because I found it funny, but I also because I think is makes a really interesting statement & observation on a social phenomenon happening online with respect to transparency. I am a big fan of transparency, by the way, but I am also ... http://www.mediaphilosopher.com/2008/12/12/too-transparent/ The kind folks at BrightTalk invited me to try out their platform and conduct a live webcast for their Conversational Marketing Summit a few days ago. BrightTalk is a self-serve platform to deliver live and recorded webcasts. I found it quite easy to use and the people at BrightTalk ... http://www.mediaphilosopher.com/2008/12/02/the-top-10-conversations-to-listen-for-in-social-media/ Today, I just thought I would publish a poem that my daughter wrote for Rememberance Day: Soldier Boy by Sharisse She understood he had to fight In the war so dark and cold, And she was very proud to tell, Of her boy so brave and bold, But brave and bold she could not be, Inside she was ... http://www.mediaphilosopher.com/2008/11/11/lest-we-forget/