http://www.mediaphilosopher.com A conversation about media & stuff Mon, 26 May 2008 13:53:18 +0000 http://backend.userland.com/rss092 en "Double, Double", she says. Seth Godin just posted about a woman he observed while he was standing in line in a strange town to buy a tea. He noted that the Barrista stares blankly, not understanding the request. The woman repeats it, louder. Seth reflects and says, "Sometimes, we get ... http://www.mediaphilosopher.com/2008/05/23/seth-double-double-is-a-consumer-generated-brand/ I recommend this article, "Top 10 Reasons for Monitoring Brands in Social Media". It was written by my colleague, David Alston, as a guest post on Lee Odden's TopRank Online Marketing Blog. In the post, he lists the top 10 reasons for reasons for paying attention to what’s being said ... http://www.mediaphilosopher.com/2008/05/13/top-10-reasons-for-monitoring-brands-in-social-media/ In real life, we don't go around with a Facebook or Twitter status displayed above our heads. (i.e. What are you doing right now? “Just shopping”, or “I need help finding shoes”). The powerful thing about online marketing is that people are increasingly expressing needs and opinions online. ... http://www.mediaphilosopher.com/2008/05/06/online-expressions-of-the-point-of-need/ I was in Quebec City this weekend where the IIHF World (Hockey) Championship is currently underway. My son was there playing in the IIHF 2008 World Youth Hockey Tournament. While we were there the kids wanted to visit a local sporting goods store. The experience we had in ... http://www.mediaphilosopher.com/2008/05/04/the-point-of-need-and-the-three-sales-clerks/ Earlier today, Michael Arrington rang Comcast on the Social Phone. He did this by posting on twitter: “Hey Comcast, the internet is really slow this morning, can you guys please give me a call? He knows that Comcast is listening and answers their “Social Phone” Is Social Media ... http://www.mediaphilosopher.com/2008/04/14/answering-the-social-phone/ Brian Solis wrote a great post today that every marketer should read. He articulates a very important change that is taking place, “Now, we’re entering an entirely new paradigm for cultivating relationships with customers as well as the people who may one day become customers.” I completely agree. Please ... http://www.mediaphilosopher.com/2008/04/09/un-marketing/ There is a line in the marketing sand called the “Point of Need”. On one side of the line we have blatant pitches, advertisements, and cold calls. To the receiver, these obtrusive encroachments are usually unwelcome and instinctively tuned out and deflected. No intention or need ... http://www.mediaphilosopher.com/2008/03/27/online-listening-meet-them-at-their-point-of-need/ I received an article in my inbox today (forwarded from emarketer) which opened with: “Only 2.6% of US shoppers use blogs when researching purchases, according to a recent JupiterResearch survey cited in a March 2008 Internet Retailer article. That has some online retailers questioning blogs' marketing value.” The statistic naturally seems ... http://www.mediaphilosopher.com/2008/03/20/it-is-easy-to-miss-something-you-are-not-looking-for/ Marshall McLuhan was a true media philosopher. Born in 1911 in Edmonton, Alberta (Canada), he became a highly regarded communications theorist, scholar/educator and philosopher. The concept of persuasion and influence was of great interest to McLuhan. His most famous publication, Understanding Media: The Extensions of Man ... http://www.mediaphilosopher.com/2008/02/27/the-social-medium-is-the-message/ I have been thinking about the distributed influence discussion that Jonny Bentwood and the roundtable initiated. It is now a meme where several others have added to the conversation. The focus of the discussion is on the calculation of an individual’s online influence. An idea occurred to ... http://www.mediaphilosopher.com/2008/02/08/influencer-share-of-meme/